Why Use SMS in your Marketing Strategies

SMS Open rate is in comparison to any other marketing media like e-mail. Also, most of the SMSare read within 10 seconds of delivery.

Currently India has more than 1.2 billion Mobile users & expected to cross 2 billion within a year

75% of India mobile population is from rural India. SMS is best way to target this huge prospective customer bank.

Indians spend good amount of time of the day on their smartphones. More than 25% of these users check SMS 100+ times a day.

SMS is accepted warmly as compared to other forms of Communication like e-mails etc. SMS has low spamming rates that result in lower opt-out requests by target customers.Hence SMS is more effective.

SMS Marketing involves low costing so even smallest of budgets are Ok to initiate SMSCampaigns. Low budgets results in higher ROI.

SMS marketing is widely accepted media to generate demand for the product. SMS plays pivotal role right from pre-launch to retaining customers for the brand. In a random sample survey one will be amazed to see 9 out of 10 marketing executives are using SMS Campaigns.

It is easier to target profiled mobile users as their usage patterns like E-commerce,Automobile, Car Owners, Insurance Data, Banking, HNI, Smart Phone Users atCircle level to keep high accuracy level.