As per TRAI Guidelines, marketing communication via SMS or calls can’t be made if a mobile number is DND registered. At times Unsolicited SMS or calls can be painful especially when you are doing something important. You can file complaint to respective authority to stop such spam SMS/ calls. There the multiple ways to file complaint for unsolicited marketing call/ SMS.
Here are steps to follow :
Input the below mentioned details :
a. Name & other information of telemarketer
b. Number or Sender ID
c. Time stamp i.e. date & time of message or call
d. SMS Content or purpose of Call
Send below details in SMS content :
<unsolicited sms="" content="">, <sender number="" id="">, <sms call="" date="" &="" time=""></sms></sender></unsolicited>
You will receive a unique complaint number for your reference against this. Also, you will get information on the action taken with 7 days.
You can also file your unsolicited calls or SMS complaint using TRAI DND 2.2 mobile App.
You need to furnish all related details of this unsolicited SMS/ Call received. You will be intimated the action on your complaint as per TRAI guidelines.
An opt-in database is compulsory asset these days. A brand should always collect consent of their customers that they want to receive your marketing communication through SMS of calls. By opting into your communications, these customers will keep on receiving all your transactional & promotional SMSand calls even if they are DND registered at TRAI website. This opt-in request needs to be taken once every six months. (refer TRAI website for latest update on this).
It is always advised to offer an easy way to modify customer opt-in status for your marketing communication through SMS Test or call. Simply include an opt-out option in the SMS content so as customer can opt-out of your communication For eg : add OptOut : NOSMS to 588779. This will refresh your data after every SMS Campaign hence increasing possibility of conversion via SMS/ automated voice calls.
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